Tag Archives: NCBA

U.S. Representatives Dusty Johnson (R-S.D.), Liz Cheney (R-WY), and Frank Lucas (R-OK), introduced the Livestock Risk Management and Education Act, a bill that would provide grants to certain state land-grant universities to better equip livestock producers with risk management training.

The Livestock Risk Management and Education Act would authorize the National Institute of Food and Agriculture (NIFA) to provide resources to improve livestock producers’ knowledge of futures markets to better manage market volatility. An understanding of futures contracts and risk management strategies will allow producers both large and small to better anticipate cattle prices. This new authority would allow land-grant universities, such as South Dakota State University, to partner with grower associations to more directly reach producers.

Todd Wilkinson, South Dakota cattle producer and NCBA Policy Division Vice Chair was proud to see the legislation saying, “NCBA applauds Representative Dusty Johnson’s introduction of the Livestock Risk Management and Education Act yesterday on the House floor. This legislation will provide boots-on-the-ground cattle producers with critical resources and opportunities to increase their understanding and engagement with risk management tools. This bill speaks directly to our core values as an industry – arming producers with the latest farm management resources and tools in order to help them navigate ever-changing and dynamic market conditions.

“In a market environment that continues to challenge even the most experienced multi-generational operations, NCBA believes that it is critical for producers to understand their options for managing risk. The Livestock Risk Management and Education Act policy will provide the U.S. Secretary of Agriculture the authority and flexibility to collaborate with industry to ensure that cattle farmers and ranchers have access to those options and the knowledge base to determine which ones are right for their operations. As the oldest and largest national trade association representing the U.S. cattle industry, securing these kinds of educational resources for our members is critical to our vitality into the future.

“NCBA members passed policy that directs us to engage in developing comprehensive programs for NCBA members regarding the mechanics of the commodity futures and options markets and the application of risk management tools. The Livestock Risk Management and Education Act does just that, and NCBA is proud to support this legislation and we look forward to engaging with Congress to advance this bill.”

CENTENNIAL, CO (October 21, 2019) — The long-range strategic planning process for the beef industry is underway, a process that takes months to coordinate and pulls together key leaders from all over the country representing different sectors of the beef business.

THE BEEF INDUSTRY LONG RANGE PLAN

Updated every five years, the Beef Industry Long Range Plan is the standard by which the beef industry focuses on one strategic direction, identifying key areas to advance beef demand.

Since 1995, industry leaders have gathered to develop an aligned, comprehensive plan with the goal of increasing consumer demand for beef. These leaders are brought together to study and compile major areas of opportunity facing beef for the next five years. The current plan, in place since 2016, focuses on increasing beef demand in four key areas:
  • Driving growth in beef exports
  • Protecting and enhancing the business and political climate for beef
  • Growing consumer trust in beef and beef production
  • Promoting and strengthening beef’s value proposition
The newly appointed committee will begin convening over the next several months and will consider all aspects of the industry from production trends, economic factors, foreign markets, consumer trends, and the competitive climate. The group will evaluate the current plan and determine, based on industry trends and insights, where the industry should maintain and/or shift focus over the next five years.

THE 2020 BEEF INDUSTRY LONG RANGE PLAN TASK FORCE

The new plan, which will be effective from 2021 through 2025, will be developed by a group of leaders representing key beef segments from across the industry. This Long Range Plan Task Force will be led by Kim Brackett, owner/operator of Brackett Ranches, a cow-calf and stocker operation in Idaho. “Having helped develop our current long-range plan, I was encouraged with how it has been embraced by the industry, especially by Checkoff committees,” said Brackett. “Our new plan will be researched and fashioned with as much care, and I’m sure be received with as much enthusiasm.”

The balance of the task force includes individuals devoted to ensuring the long-term success of the beef industry.

  • Keith Belk, Department Head of Animal Science, Colorado State University (Fort Collins, CO)
  • Tim Brady, Director of Risk Management at Agri Beef packing (Boise, ID)
  • Donnell Brown, Owner/Manager of R.A. Brown Ranch (Throckmorton, TX)
  • John Butler, CEO the Beef Marketing Group, feeder (Manhattan, KS)
  • Paul Defoor, Co-CEO at Cactus Feeders, Inc. (Amarillo, TX)
  • Joe Goggins, Auction Market/Seedstock (Billings, MT)
  • Ken Griner, President of Usher Land & Timber, Inc., cow/calf and seedstock (Chiefland, FL)
  • Mary Kraft, Dairy Owner/Operator (Fort Morgan, CO)
  • Jon Lowe, Sr. VP, Cattle & Equine Business, Zoetis animal health (Parsippany, NJ)
  • Dean Meyer, Farmer/Feeder (Rock Rapids, IA)
  • William Rishel, Rishel Ranch, seedstock (Lincoln, NE)
  • Suzy Strassburger, President, Strassburger Steaks, LLC, a specialty meat purveyor (Carlstadt, NJ)
  • Jerry Wulf, Partner/Advisor Wulf Cattle, seedstock (Hancock, MN)

The National Cattlemen’s Beef Association has said the Organization for Competitive Markets is using half-truths and smear tactics to pit beef producers against each other.

The association said it’s clear that the Humane Society of the U.S. has taught the OCM staff some tricks to help them tear apart the beef industry from the inside. It’s no coincidence that they’ve chosen to do so at a time when the industry is struggling with market-related challenges and producer unrest to fire their latest shots.

The NCBA points out that the OCM and HSUS would like farmers to think that the industry is weak when, in reality, the demand for beef is strong. That demand has been climbing for many years in both the United States and overseas. Much of that increasing strength comes from programs that are funded by the Beef Checkoff. HSUS opposes growth because they are against the consumption of animal products.

The NCBA said HSUS and the OCM are organizing and funding an ongoing smear campaign. Discrediting the beef checkoff and the work done by contracting organizations allows the Humane Society, the OCM, and R-CALF to build up their membership numbers.

The NCBA noted division within the beef industry serves no one but the industry’s adversaries.

Jennifer Houston, President of the National Cattlemen’s Beef Association, today testified about the current state of the cattle industry before the U.S. Senate Committee on Agriculture, Nutrition, and Forestry.

Topics ranged from the effects of the recent fire at a Tyson beef processing facility in Kansas to the pending reauthorization of the Commodity Futures Trading Commission (CFTC) and Mandatory Price Reporting to implementation of the 2018 Farm Bill.

“I want to start by thanking you, Chairman (Pat) Roberts and other members of the committee who have been helpful over the last few weeks as we have dealt with the recent fire at the Tyson plant in Holcomb, Kansas,” Houston said. “We also support the work of (Agriculture) Secretary (Sonny) Perdue and look forward to the results of the USDA investigation.”

Houston also stressed the importance of foreign trade, better access to lucrative foreign markets like Japan and China, and the need for Congress to approve the U.S.-Mexico-Canada Agreement (USMCA).

“The future success of the U.S. beef industry relies on competitive market access to a growing consumer base in Asia,” Houston testified. “In 2018, we sold over $8 billion of U.S. beef to foreign consumers, with one-quarter of those sales coming from Japan. We also still need Congress to ratify the U.S.-Mexico-Canada agreement as soon as possible to send a message to the rest of the world that the United States is open for business.”

Houston concluded her oral testimony with a pledge to keep doing the hard work that’s necessary to help improve prospects for America’s cattle producers.

“I’m proud to lead and represent the members of NCBA, as we fight tirelessly to improve the lives and business prospects of every single member of the cattle industry,” Houston said. “As Henry Ford said, ‘Don’t find fault – find a remedy.’ That’s exactly what NCBA will continue to do.”

CENTENNIAL, CO (Sept. 9. 2019) — Just 10 years after its inception, the Beef Checkoff-funded Masters of Beef Advocacy (MBA) program celebrated its 15,000th graduate in August. The program was created to equip and engage beef industry advocates to communicate about beef and beef production. It is one of the strongest beef advocacy efforts in the industry.

A self-directed online training program managed by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, MBA requires students to complete five lessons in beef advocacy, including The Beef Community; Raising Cattle on Grass; Life in the Feedyard; From Cattle to Beef; and Beef. It’s What’s For Dinner. MBA has also been made available via digital download to allow agriculture educators, state beef organization representatives and other beef industry and youth leaders to incorporate the modules into their curriculums.

Once the MBA course has been completed, graduates gain access to resources on the MBA Classroom site, as well as tools to advance their advocacy efforts, including talking points, fact sheets and continuing education opportunities. Graduates are also invited to join the Masters of Beef Advocacy Alumni Facebook group, a virtual community for MBA graduates to share success stories and to receive the latest research and information on the beef industry.

MBA graduates interested in taking their advocacy skills to the next level can participate in state training workshops. These workshops offer more in-depth training on tactical communication skills and provide greater confidence to successfully engage with consumers, both in person and online. More than 70 such workshops and presentations, reaching more than 3,000 beef advocates, were completed in 2018. In addition, a “Top of the Class” program provides more in-depth instruction and training to leading advocates each year who express an interest in advancing their advocacy efforts. Started in 2014, there are now 50 Top of the Class national advocates. Each year, advocates reach tens of millions of consumers as a result of their advocacy efforts.

“As the percentage of consumers with interest in beef production continues to increase, our engagement with them, as well as with food professionals, dietitians, nutritionists and other thought leaders, has become increasingly important,” says Ryan Goodman, director of grassroots advocacy and spokesperson development for the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. “MBA has evolved during the last decade to become a key tool and support system for those who want to advocate for beef and beef producers.”

“We all benefit when consumers better understand our product and how we produce it,” says Laurie Munns, a cattle producer from Hansel Valley, Utah, and chairman of the Federation of State Beef Councils, a division of NCBA. “The MBA program from NCBA is a great Beef Checkoff-funded initiative for increasing beef demand by enhancing what is known about beef and how it comes to market.”

The MBA program is open to everyone, and there is no cost to participate. To enroll or find out more about this checkoff-funded program, go to MastersOfBeefAdvocacy.com.