Tag Archives: Pork

SAN FRANCISCO (AP) — California voters overwhelmingly approved a measure Tuesday requiring that all eggs sold in the state come from cage-free hens by 2022.

Proposition 12 also bans the sale of pork and veal in California from farm animals raised in cages that don’t meet the new minimum size requirements. That means the Golden State’s new rules will apply to farmers nationwide whose eggs, veal and pork are sold in California.

Supporters say the measure is a big step toward more humane farming practices, while opponents say it is misleading and maintains cruel practices for animals.

Dubbed the Prevention of Cruelty to Farm Animals Act, Proposition 12 builds on an earlier ballot measure, Proposition 2, that passed in 2008 and banned keeping hens, calves and pigs in tiny cages so cramped they couldn’t stand up, lie down or turn around.

That measure took effect in 2015 but lacked specific size requirements and did not apply to out-of-state farmers whose products were sold in California.

Proposition 12 specifies how much floor space farmers need to give each animal.

“Change is coming,” said Josh Balk, vice president at the Humane Society of the United States, which sponsored and financed the measure. “This vote is a massive blow against industrial animal agriculture’s abusive confinement systems.”

It requires that, starting in 2020, calves confined for production have at least 43 square feet (4 square meters) of usable floor space, while breeding pigs be given at least 24 square feet (2.2 square meters) of floor space in their pens starting in 2022.

Starting in 2020, egg-laying hens must be been given 1 square foot (144 square inches) of floor space each on the way to being cage-free by 2022.

The measure also had support from several animal welfare groups, including the American Society for the Prevention of Cruelty to Animals, Sierra Club and Center for Food Safety, and a variety of veterinarians and religious organizations.

The Humane Society, which also sponsored Proposition 2, says the upgrade will strengthen the earlier measure and restore California as a leader in the ethical treatment of farm animals.

A decade ago, Proposition 2 was the furthest-reaching law for farm animals in the country. Since then a dozen states have banned or restricted confinement for at least one farm animal. Massachusetts passed a comprehensive measure in 2016 that is similar to Proposition 12.

Among those opposed to the measure were the National Pork Producers Council and the Association of California Egg Farmers, which said it will raise costs for farmers and, as a result, prices for consumers.

Bradley Miller, a spokesman for Californians against Cruelty, Cages and Fraud, which led a “No on Proposition 12” campaign, said the measure makes misleading claims and does little to end cruelty to animals in the near term.

“We are vehemently opposed to the 1 square foot per hen cage space,” said Miller, who is also president of the Humane Farming Association. “It is a cruel step backward.”

The nonpartisan Legislative Analyst’s Office says Proposition 12 would likely result in an increase in prices for eggs, pork and veal partly because farmers would have to remodel or build new housing for animals.

It could also cost the state as much as $10 million a year to enforce and millions of dollars more a year in lost tax revenues from farm businesses that choose to stop or reduce production because of higher costs, the office said.

U.S. beef exports remained very strong in September while pork exports continued to be impacted by retaliatory duties in China and Mexico, according to data released by USDA and compiled by the U.S. Meat Export Federation (USMEF). Beef exports cooled from the record results posted in August, but were still significantly higher year-over-year. Pork muscle cut exports improved over last September’s volume, but were offset by sharply lower shipments of pork variety meat.

September beef exports totaled 110,160 metric tons (mt), up 6 percent from a year ago, valued at $687.1 million – up 11 percent. For January through September, beef exports were just over 1 million mt, up 9 percent from a year ago, while value surged 18 percent to $6.2 billion. For beef muscle cuts only, the year-over-year increases were even more impressive, jumping 13 percent in volume (777,740 mt) and 20 percent in value ($5.54 billion).

Exports accounted for 13.7 percent of total beef production in September and 11.4 percent for muscle cuts only, up from 12.5 percent and 10.4 percent, respectively, a year ago. For the first three quarters of 2018, exports accounted for 13.5 percent of total production (up from 12.8 percent) and 11.1 percent for muscle cuts – up one full percentage point from last year. Beef export value equated to $334.63 per head of fed slaughter in September and $320.85 for January through September, each up 16 percent from a year ago.

September pork export volume was down 2 percent from a year ago to 179,423 mt, while export value fell 7 percent to $470.2 million. Pork muscle cuts were 2 percent higher than a year ago at 146,542 mt, but value still declined 3 percent to $397.6 million. September variety meat exports dropped significantly in both volume (32,881 mt, down 18 percent) and value ($72.6 million, down 21 percent). For January through September, combined pork and pork variety meat exports were 1 percent above last year’s record pace at 1.81 million mt and 2 percent higher in value at $4.79 billion. For pork muscle cuts only, exports increased 6 percent from a year ago in volume (1.46 million mt), valued at just under $4 billion (up 3 percent).

September exports accounted for 24.8 percent of total pork production, up from 23.6 percent a year ago. For muscle cuts only, the percentage exported was 21.8 percent – up two full percentage points from last September. For January through September, pork exports accounted for 26.1 percent of total production, down from 26.5 percent last year, but the percentage of muscle cuts exported increased from 22.1 to 22.7 percent. Export value per head slaughtered was down 1 percent from a year ago in September ($48.72) and for January through September ($52.46).

“With a full quarter still to be reported, beef export value records are already being surpassed in some markets and global value is on track for $8 billion by year’s end,” said USMEF President and CEO Dan Halstrom. “Pork exports have also held up relatively well, but unfortunately the obstacles U.S. pork faces in China and Mexico are putting a lot of pressure on export value.”

New value record in Korea tops beef export highlights

South Korea has been the growth pacesetter for U.S. beef exports in 2018, and September was no exception. Exports to Korea were up 22 percent from a year ago in volume (19,116 mt) and were 29 percent higher in value ($143.1 million). January-September exports reached 180,495 mt, up 37 percent from a year ago, while export value soared 51 percent to $1.29 billion, already breaking last year’s full-year value record. These results included a 28 percent increase in chilled beef exports to 40,372 mt, valued at $391 million (up 38 percent). U.S. share of Korea’s total beef imports has increased sharply this year, from 44.7 to 48.7 percent, as U.S. beef underpins Korea’s growing beef consumption.

September beef exports to leading market Japan were up 4 percent from a year ago in both volume (28,086 mt) and value ($172.3 million). For the first three quarters of 2018, exports to Japan were up 7 percent from a year ago in volume (252,871 mt) while value increased 10 percent to $1.59 billion. Chilled beef exports to Japan were down 1 percent to 111,908 mt, but value still climbed 7 percent to $895 million. On a value basis, the U.S. is the top supplier to Japan with 46.8 percent of imports, up slightly from the first three quarters of 2017. But on a volume basis, U.S. beef accounted for just under 42 percent of total imports, down from 43 percent in the same period last year and trailing Australia’s 48.6 percent share. With the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) set to enter into force Dec. 30, the tariff advantage enjoyed by Australian beef will be extended to all of U.S. beef’s major competitors in Japan with another duty reduction on April 1, the start of Japan’s fiscal year.

For January through September, other highlights for U.S. beef exports include:

  • Beef exports to Taiwan were up 32 percent from a year ago in volume (43,539 mt), while value reached $403.8 million – up 36 percent and just short of last year’s annual record of $409.7 million. Chilled exports to Taiwan were up 29 percent in volume (17,523 mt) and 36 percent in value ($221 million), as the United States captured 75 percent of Taiwan’s chilled beef market – the highest market share of any Asian destination.
  • Exports to Mexico were up 1 percent from a year ago in volume (177,906 mt) and 8 percent higher in value ($783.1 million). With a strong fourth quarter, exports to Mexico should top $1 billion for the first time since 2015.
  • After slowing in the summer months, beef exports to China/Hong Kong rebounded in September (10,076 mt valued at $82 million). This pushed January-September results 6 percent higher than a year ago in volume (89,660 mt) and 28 percent higher in value ($720.8 million). This included exports to China of 5,114 mt valued at $44.2 million.
  • A strong performance in the Philippines and solid growth in Vietnam pushed beef exports to the ASEAN region 13 percent ahead of last year’s pace in volume (33,924 mt) and 25 percent higher in value ($186.6 million).
  • Strong September results pushed exports to South Africa 8 percent higher year-over-year in volume (11,508 mt), while value jumped 28 percent to $11.7 million. Exports to Angola also increased significantly in both volume (2,643 mt, up 15 percent) and value ($3.6 million, up 45 percent). Exports to Africa (which do not include Egypt) were down 8 percent in volume (16,880 mt) but still increased 8 percent in value ($18.9 million).

Korea, Latin America continue to shine for U.S. pork

September pork exports to South Korea increased 33 percent from a year ago in volume (12,486 mt) and 30 percent in value ($33.6 million). Through September, exports increased 43 percent in volume (172,022 mt) while export value climbed 48 percent to $489.2 million – already topping the 2017 year-end total of $475 million. U.S. share of Korea’s total pork imports has increased dramatically this year, from 31 to 35 percent, even as imports also trended higher from most of Korea’s main suppliers.

Pork exports to South America continued to gain momentum in September, led by strong growth in Colombia and Peru and a rebound in exports to Chile. Through the first three quarters of the year, exports to the region were 27 percent ahead of last year’s record pace in volume (92,252 mt) and 22 percent higher in value ($227.9 million).

With steady growth in mainstay markets Honduras and Guatemala and sharply higher shipments to Panama, El Salvador, Nicaragua and Costa Rica, January-September exports to Central America increased 20 percent in volume (58,756 mt) and 17 percent in value ($138.7 million). This region is also coming off a record year in 2017.

Exports to the Dominican Republic have already broken the records set last year, with volume climbing 35 percent to 32,859 mt, valued at $71.6 million (up 29 percent).

Other January-September results for U.S. pork exports include:

  • Exports to Japan increased 2 percent year-over-year in both volume (295,346 mt) and value ($1.22 billion). This included a 2 percent decrease in chilled pork volume (155,395 mt) while value held steady at $750 million. U.S. share of Japan’s total imports has held relatively steady this year at 35 percent. But with CPTPP set to enter into force Dec. 30 and with the Japan-EU Economic Partnership Agreement also on track to be implemented in the coming months, U.S. pork will soon face significant tariff disadvantages in its leading value market.
  • Despite a fourth straight month in which shipments were below last year’s level, exports to leading volume market Mexico remained 1 percent ahead of last year’s record pace at 589,235 mt. Export value, however, has felt intense pressure from Mexico’s retaliatory duties, dropping 8 percent to $1.01 billion. Canada’s January-September exports to Mexico were up 20 percent to 93,346 mt (valued at $126.5 million, up 25 percent). EU exports also surged to Mexico in July (1,809 mt, up 747 percent) and August (2,343 mt, up 733 percent) and are expected to continue gaining momentum as Spain, Denmark and Germany take advantage of Mexico’s recently implemented duty-free pork quota.
  • Exports to China/Hong Kong declined 26 percent from a year ago to 277,779 mt, with value dropping 14 percent to $667.9 million. This region is the largest destination for U.S. pork variety meat exports, which were down 27 percent in volume (177,747 mt) and 13 percent in value ($466.2 million).
  • Led by strong growth in the Philippines and Vietnam, exports to the ASEAN region increased 40 percent in volume (49,406 mt) and 29 percent in value ($123.5 million). This was fueled by a surge in pork variety meat exports to the region, which more than doubled over last year in both volume (20,111 mt, up 147 percent) and value ($32.2 million, up 122 percent).
  • With solid growth in Australia and a steady performance in New Zealand, exports to Oceania were 11 percent ahead of last year’s pace in volume (62,360 mt) and 10 percent higher in value ($182.3 million).

Lamb variety exports climb in September, but muscle cuts still sluggish

September exports of U.S. lamb more than doubled from a year ago to 1,177 mt (up 106 percent), fueled by a sharp increase in lamb variety meat exports to Mexico. But export value was down 12 percent to $1.63 million as muscle cuts continued to struggle. Lamb muscle cut exports were just 126 mt in September, down 53 percent from a year ago and matching the lowest monthly volume of 2018.

Through the first three quarters of the year, lamb exports were 65 percent ahead of last year’s pace in volume (9,210 mt) and 16 percent higher in value ($17.1 million). The increase is mainly attributable to stronger variety meat demand in Mexico, but muscle cut exports showed promising growth in the Bahamas, the United Arab Emirates, Taiwan and the Philippines.

Complete January-September export results for U.S. beef, pork and lamb are available from USMEF’s statistics web page.

Monthly charts for U.S. pork and beef exports are also available online.

If you have questions, please contact Joe Schuele at jschuele@usmef.org or call 303-226-7309.


  • Export statistics refer to both muscle cuts and variety meat, unless otherwise noted.
  • One metric ton (mt) = 2,204.622 pounds.
  • U.S. pork currently faces retaliatory duties in China and Mexico. China’s duty rate on frozen pork muscle cuts and variety meat increased from 12 to 37 percent in April and from 37 to 62 percent in July. Mexico’s duty rate on pork muscle cuts increased from zero to 10 percent in June and jumped to 20 percent in July. Beginning in June, Mexico also imposed a 15 percent duty on sausages and a 20 percent duty on some prepared hams.
  • U.S. beef faces retaliatory duties in China and Canada. China’s duty rate on beef muscle cuts and variety meats increased from 12 to 37 percent in July. Canada’s 10 percent duty, which also took effect in July, applies to HS 160250 cooked/prepared beef products.

DES MOINES, IOWA – In celebration of global One Health Day on Nov. 3, America’s pig farmers will reaffirm their commitment to use antimicrobials responsibly as they do their part to reduce antibiotic resistance. This action supports producers’ core values of continuous improvement and doing what’s right for the health of people, pigs and the planet.

“Every day, U.S. pig farmers work diligently to ensure their animal’s health and well-being while embracing environmental stewardship to mutually benefit all,” said National Pork Board President Steve Rommereim, a pig farmer from Alcester, South Dakota. “One Health Day is a good opportunity to share with the public that we are committed to using antibiotics responsibly and to doing our part to reduce the risk of antimicrobial resistance.”

One Health Day (#OneHealthDay) goals include drawing attention to the One Health Global Initiative (#OneHealth), which is a collaborative effort to cultivate the connection between people, animals, plants and their shared environment to achieve the best health outcomes for all.  A specific example within pork production is the focus on responsible antibiotic use among animal, human and environmental health disciplines and institutions to minimize antimicrobial resistance.

“There is no single factor driving antimicrobial resistance; it is a complex issue with human, animal and environmental health all contributing to the outcome,” said the National Pork Board’s Heather Fowler, DVM, Pork Checkoff director of producer and public health. That’s why a transdisciplinary approach like One Health is essential to ensure optimal health well into the future.”

As part of the third annual One Health Day, Fowler will present the keynote lecture at the 2018 Iowa One Health Symposium on Nov. 3, at Iowa State University. The daylong event will bring together veterinary, medical and public health students and related professionals to discuss how the One Health approach can drive positive change across all sectors.

Fowler points to the pork industry’s embrace of One Health’s tenets as a major reason for her career path that’s led her to the National Pork Board.

“It was certainly a driving force behind my interest as a public health veterinarian to seek out proactive organizations, such as the National Pork Board, that take their responsibility to heart to meet important issues such as antimicrobial resistance head-on.”

In keeping with their ongoing path of continuous improvement, U.S. pig farmers have allocated about $6.5 million of Checkoff funds to research related to antibiotic studies since 2000. In 2018 alone, the Pork Checkoff funded nearly $400,000 across multiple research areas to evaluate antibiotic alternatives and other methods to minimize on-farm antibiotic use.

The Pork Quality Assurance® Plus certification program, now approaching its third decade, is another example of the pork industry’s long-term commitment to antibiotic stewardship while maximizing animal health and well-being. The National Pork Board also continues to collaborate with the U.S. Center for Disease Control’s Antimicrobial Resistance (AMR) Challenge(#AMRChallenge). The yearlong effort provides an avenue for governments, private industries and non-governmental organizations worldwide to make formal commitments that further the progress against antimicrobial resistance.

“It’s in everyone’s best interests to maintain the effectiveness of antimicrobials because they are extremely valuable tools,” Rommereim said. “Pig farmers are committed to raising healthy hogs and to supplying safe, nutritious, affordable pork for U.S. and global consumers. We’re all in this together.”

One Health Day helps broaden the discussion and shares pig farmers’ message with the public.

“You don’t have to be a health professional to participate or make an impact,” Fowler added. “Pork producers implement One Health practices every day as they make production decisions on their farms and work to make a positive impact on the health of people, pigs and the planet.”

The trade war between China and the U.S. will not be ending soon. President Donald Trump recently told Agri-Pulse that “you’ve got to have a little time,” referring to when trade relations may return to normal or better status between the United States and China.

President Trump is scheduled to meet with Chinese President Xi Jinping at the G20 meeting in Argentina, but those talks are not likely to propel any major shift toward reaching an agreement on the future of trade between the two nations. The trade war started with Trump’s steel and aluminum tariffs, quickly escalating to include tariffs on U.S. farm products, most notably soybeans and pork.

Further, a recent survey reported by Reuters shows that 85 percent of U.S. businesses surveyed say they have suffered from the trade war’s tariffs, and nearly half of the companies reported increases in non-tariff barriers, as well.

In a consumer-driven business, the pork industry benefits from giving grocery shoppers what they’re looking for.

So meat scientists’ recent findings that consumers are routinely happy with larger cuts – and the resulting tenderness profiles – can be looked at as good news for pork producers.

“One of the results of increased genetics and improved nutrition is that the pork industry has been able to get pigs to heavier market weights a lot more efficiently,” said Travis O’Quinn, a meat scientist with K-State Research and Extension.

“When we harvest those animals at heavier weights, the resulting impact is that we end up with larger cuts that come off those animals, ultimately resulting in larger pork chops when consumers go to the grocery store.”

In taste-test panels conducted recently at Kansas State University, consumers rated pork from larger animals as more tender, and they actually preferred thicker cuts of meat in side-by-side visual comparisons with thinner cuts.

“We brought consumers in and fed them the pork chops and didn’t tell them anything about them other than that they were pork chops,” O’Quinn said. “The consumers’ (responses indicated) that the bigger the animal was, the more tender the product was. When we looked at flavor and juiciness and how much they liked their product overall, there was no difference. We were able to see in the heavier-weight pigs that we did have more tender products.”

Consumers also responded to questions related to packaging of pork. O’Quinn noted that larger cuts could mean that retail packages are larger, meaning that even though the price per pound remains the same, the overall price for larger cuts is higher compared to the overall price for thinner cuts.

O’Quinn said consumers mistakenly thought the price per pound was too high, rather than realizing that the overall price was higher due to the higher weight of the chops in the package.

“To our surprise, when we had the case with no information, the consumers generally liked the bigger chops,” said Emily Rice, a K-State graduate student who conducted the study under O’Quinn’s supervision. “But when we put the prices on there, there became a limit to how big those chops could actually be for the consumers to say they were willing to actually purchase them.

The study’s results will be presented during the K-State Swine Day, scheduled for Thursday, Nov. 15, at the K-State Alumni Center in Manhattan. The study was supported by the National Pork Board and Minnesota-based Holden Farms.

“When we look at the results of this study, it really is a win-win situation,” O’Quinn said. “Producers know they are producing a high-quality product. If all trends continue in the industry, and we continue to get larger pigs in the next 10 to 15 years, we don’t have to worry about the quality being negatively impacted. If anything, we could improve the tenderness of the pork just by having these animals naturally get bigger as they will over time.”

He adds: “Overall, that’s good news for the consumer. They have the ability to know with confidence that the pork they are purchasing today will be just as tender, if not more tender, in the future as they continue going. So it really is a positive for consumers.”

With Iowa’s soybean harvest expected to total nearly 600 million bushels, the partnership between soy and pork takes on added importance as production booms and trade disputes linger.

“Iowa soybean farmers depend on domestic and global demand for pork,” says Iowa Soybean Association (ISA) President Lindsay Greiner. “That’s always been true, but never more evident than right now.”

Iowa’s status as the nation’s leading pork producer depends on soybean farmers. About seventy-five percent of Iowa soybean crop is converted into soybean meal. The average pig consumes nearly 120 pounds of it — or the equivalent of 2.5 bushels of soybeans according to the Iowa Pork Producers Association.

“That appetite for soy is critical to the competitiveness and success of soybean farmers,” says Greiner, who grows soybeans and raises hogs near Keota, “Considering there are nearly 20 million pigs on feed at any given time in Iowa, the result is a strong demand for Iowa soybeans.”

              Dave Struthers, a soybean farmer who raises hogs near Collins, says both industries play off each other and add to Iowa’s agricultural productivity and economic success.

“I always say hakuna matata, it’s the circle of life. The beans are used as feed for the hogs, then the hogs produce the fertilizer to put back on the field,” says Struthers.

Why are soybeans and swine so BIG in Iowa?

  • Feed to fertilizer: One 4,800-head pig farm will generate enough plant food for 600 acres of a corn/soybean rotation.
  • Farming legacy: Iowa has more than 6,000 pig farms and 40,000 soybean farmers, and 94 percent of Iowa’s farms are family-owned.
  • Jobs, jobs, jobs: The two industries combined contribute $12.3 billion to Iowa’s economy and support more than 230,000 Iowa jobs.
  • Exports: Iowa is the top state for pork exports, totaling more than $1.1 billion in 2017, according to the National Pork Producers Council.

Join the Iowa Soybean Association and the Iowa Pork Producers Association in celebrating October Pork Month by using #Porktober18 on social media. Celebrate an entire month dedicated to celebrating the most popular meat in the world, according to the USDA Foreign Agriculture Service.

“If you’re wondering how to best celebrate pork month and support Iowa farmers,” Struthers advises, “the answer is to eat more pork!”

A recent trade mission to Asia by the National Pork Board International Marketing Committee built lasting relationships with international customers and elevated U.S. pork as the global protein of choice. The Pork Checkoff team toured Singapore, Vietnam, Hong Kong and Macau, meeting with pork processors, distributors and retailers, importers and traders, as well as in-country staff responsible for promoting U.S. pork in the region.

“Pork is the No. 1 most-consumed protein in the world, and that was obvious on this mission,” said Bill Luckey, a pork producer from Columbus, Nebraska, and chair of the Pork Checkoff’s International Marketing Committee. “As the committee allocates Pork Checkoff dollars to international marketing, it is important to see how these dollars are working today and how we might better target producer resources in emerging markets in the future.”

With U.S. pork production again breaking records in 2018, the Pork Checkoff is committed to growing pork demand both domestically and in international markets. Singapore and Vietnam are developing markets for U.S. pork and present huge opportunities for U.S. pork export growth in the coming years. In 2017, U.S. pork exports to Singapore increased almost 20 percent from 2016, reaching $17 million. Last year, the United States also exported over $11 million of fresh/chilled/frozen bone-in hams and shoulders to Vietnam.

“Consumers in Vietnam and Singapore are rapidly increasing pork in their diets, with pork consumption on trend to overtake seafood consumption in both markets as the No. 1 protein,” said Craig Morris, the Pork Checkoff’s vice president of international marketing. “This provides a great opportunity to capture a rapidly increasing market share, but we must first understand the changing consumer and retail landscapes in these countries to meet consumer needs and expectations.”

While in Singapore, the committee learned that U.S. pork often is positioned as a premium product, with high-end U.S. pork selling for three to five times more than the price of competitors’ products. Also, pre-prepared and processed foods are becoming popular as consumers seek convenience to meet their increasingly busy, urban lifestyles.

“U.S. pork can succeed in Singapore by delivering a high-quality product packaged in small portions and in convenient, ready-to-cook formats,” Morris said.

In Vietnam, committee members learned that popular wet markets, where fresh pork is sold on the streets, are declining as consumers seek the modern conveniences of full-service grocery stores. U.S. pork is viewed as a superior product in terms of taste and quality, and it is being marketed as such by U.S. import partners and buyers, Morris noted. U.S. pork is heavily featured in restaurants throughout Vietnam, especially by those with newer, more modern menu offerings.

“It’s surprising, but Vietnam is a booming market for American barbecue,” Luckey said. “Many restaurants feature U.S. pork’s reputation for superior quality, which they promote on menus to grow their business.”

Hong Kong also remains a strategic partner for U.S. pork. According to Morris, a significant amount of U.S. pork is sold in Hong Kong then shipped to mainland China, Macau, Vietnam and other Asian markets. As a conduit to other regions, Hong Kong is a critical market, with 38 percent of all of the food the U.S. ships there, in turn, re-exported, according to Morris.

“In this challenging trade environment, it is critical that we meet with our colleagues in Hong Kong and express gratitude for their continued partnership. Building face-to-face relationships is especially important in this region,” Morris said. “We met with 40 of the largest importers who play a key role In deciding what will be sold in retail stores, featured on restaurant menus and traded with other countries in Southeast Asia.”

The last stop on the international mission was Macau, which is home to some of the world’s largest casinos. As a large tourist destination, the country offers many opportunities for U.S. pork to be showcased to consumers from all around the world.

Luckey called the Asian trade mission a great success.

“Not only were we able to see the many different ways that pork is being promoted in these countries, but we came back with insights into how to grow our market share,” Luckey said. “The committee members are excited to share these ideas with our partners here in the U.S. and to follow up with customers we met to bring U.S. pork to their shelves and menus.”