Centennial, CO — Thanks to an investment from the Federation of State Beef Councils, an upcoming episode of a popular Fox network food show will feature Beef Checkoff-funded Beef. It’s What’s For Dinner.
As part of its biggest and toughest season yet, MasterChef Season 10 has partnered with the Beef Checkoff to bring viewers the beefiest Backyard BBQ challenge. Tune in to Fox on Thursday, July 18 at 8/7c to see how chefs use various popular beef cuts in the challenge.
Featuring Beef. It’s What’s For Dinner. on MasterChef, one of television’s most popular cooking shows, is a sure way to put beef on the forefront to millions of consumers throughout the country. When consumers are able to see easy, fun and enticing ways to incorporate beef into their next meal, they are more likely to purchase beef on their next trip to the grocery store. Being a part of this show is just one way the Beef Checkoff is dedicated to promoting beef to consumers through innovative and creative avenues.
On Friday, July 19, visit BeefItsWhatsForDinner.com to see the winning recipe, learn more about the cuts featured on the show and see other MasterChef-inspired recipes being promoted to consumers for them to share with their family and friends at their own backyard BBQs.
The National Cattlemen’s Beef Association (NCBA) today sent a letter signed by 39 of its state affiliates to U.S. Senate and House leaders urging them to support the swift ratification of the U.S.-Mexico-Canada Agreement (USMCA).
The letter to Senate Majority Leader Mitch McConnell, Senate Minority Leader Chuck Schumer, House Speaker Nancy Pelosi, and House Minority Leader Kevin McCarthy is NCBA’s latest salvo in the battle to build support for USMCA ratification, coming less than two weeks after the group launched a new media campaign to push the accord.
“American cattle producers need to maintain our unrestricted, duty-free access to markets in Canada and Mexico, and that’s exactly what USMCA would guarantee us,” said NCBA President Jennifer Houston. “Jeopardizing that access by having Congress not take action on USMCA is simply not an option for us.”
In addition to calling on Congress to quickly ratify USMCA, the letter also encouraged the Capitol Hill leaders to oppose efforts to re-instate failed policies of the past, such as mandatory country-of-origin labeling, or MCOOL.
“MCOOL was U.S. law for six years until it was repealed by Congress in 2015 to avoid $1 billion of retaliatory tariffs from Canada and Mexico that were sanctioned by the World Trade Organization (WTO),” the letter says. “The truth is MCOOL cost the U.S. beef industry hundreds of millions of dollars to implement, and the vast majority of consumers never paid attention to it. Our industry has suffered enough with this bad idea and we do not need to relive the sins of the past.”
Click here to read the full letter, and click here to view NCBA’s “Faces of USMCA” media campaign, which launched in June.
The National Cattlemen’s Beef Association (NCBA) recently launched a media campaign urging Congress to pass the U.S.-Mexico-Canada Agreement (USMCA). The campaign features personal stories from cattle and beef producers across the country who want Congress to ratify the USMCA as quickly as possible.
“The USMCA keeps the highly successful framework for U.S. beef trade in place and preserves access to two of our largest export markets,” said NCBA President Jennifer Houston. “Cattle producers need certainty with Canada and Mexico so that we can continue to build on 25 years of duty-free, unrestricted trade in North America.”
Unrestricted, duty-free trade under USMCA will continue to allow U.S. cattle and beef producers to capitalize on growing demand in lucrative markets in Canada, Mexico, and around the world. USMCA maintains science-based trade standards while rejecting failed policies of the past, like mandatory country-of-origin labeling.
The NCBA campaign will center around a new USMCA website, policy.nbca.org/usmca. Visitors to the site can click on a dynamic map to pull up state data, producer profiles, and news articles related to USMCA. The map will be updated weekly with new content and profiles.