Latest Advertising Campaign Aimed Against Farming Misguides Consumers
American Feed Industry Association President and CEO Joel Newman says it's important for consumers to remember that what is portrayed by actors is just that - acting. He's responding to Chipotle's "Farmed and Dangerous" Hulu series. Newman says this latest advertising campaign generates fictitious information about animal agriculture - and specifically the animal feed industry. He says providing this erroneous information about the food system prevents consumers from making adequate choices about the food available to them and their families. Newman says AFIA is disappointed with the food chain's satirical comedy's dismissal of the animal feed industry's best practices and continual attempt to cause mistrust between consumers and the farmers who work tirelessly to provide a tremendous choice of quality and safe food. According to Newman - the U.S. feed industry takes great pride in having the ability to provide safe and nutritious feed for the life-long health of the animal. He says animal feed is precisely formulated by professional nutritionists and the law requires all ingredients that are used to manufacture animal feed are reviewed and approved by both state and federal agencies, including the U.S. Food and Drug Administration. AFIA is hopeful the viewing audience will take this "Farmed and Dangerous" series at face value and look elsewhere - including local farmers - for their expert opinions on today's food system.
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