Nebraska wheat farmers reach record number of consumers

Farmers continue to find ways to connect with consumers. The Nebraska Wheat Board and Growers Association had their educational display and mobile baking lab at the Nebraska State Fair in Grand Island.

Nebraska Wheat Board Chairman Von Johnson of Cambridge was one of the volunteers visiting with consumers. In a interview with KNEB/Rural Radio Network, Johnson says this set up allows farmers to talk about all of steps of production from planting to harvesting, milling and and baking it. He says there is a lot of interest in baking and they will tell consumers about a new whole wheat flour that is made from white wheat, so consumers can have a white loaf of bread but get the whole wheat goodness from it.

For the 6th year, the Nebraska Wheat Board had their mobile baking lab at the fair to bake bread, cookies and cinnamon rolls made with Ultragrain flour. The Nebraska Wheat Board on Saturday, August 31, 2013 gave away 7,200 samples breaking their previous single day record. This year 42,000 samples were given out during 11 days of the Nebraska State Fair.

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