NCBA/NPPC Submit Comments on Proposed MCOOL Rule

The National Cattlemen's Beef Association has long advocated that MCOOL is a marketing tool - according to NCBA President Scott George. While cattlemen and women are proud of the products they produce - George says a mandatory labeling program does not provide a value to the industry or its customers. The National Pork Producers Council also supports an approach to labeling that provides important information to consumers, complies with U.S. international trade obligations and doesn't undermine U.S. meat supply chains and unnecessarily raise costs. NCBA submitted its comments on the proposed changes to MCOOL last week - saying the proposed rule will not satisfy the World Trade Organization or the beef industry's largest trading partners - Canada and Mexico. George says the proposed rule will only serve to increase the discriminatory treatment of non-U.S. product and doubtlessly end in retaliatory tariffs on a wide range of beef products and significant cost to cattlemen and women. NPPC President Randy Spronk says the U.S. should make sure its meat labeling law complies with international trade obligations to avoid retaliation from Canada and Mexico. The Canadian government has already confirmed it will consider all options - including extensive retaliatory measures. The U.S. was given until May 23rd by the WTO to come into compliance with its trade obligations.

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