Nebraska Cattlemen decide not to pursue state checkoff now

The Nebraska Cattlemen Executive Committee has received a report from the NC State Beef Checkoff Task Force recommending to not pursue a state based program this year. The Executive Committee met in Lincoln on May 20th to discuss many issues including the task force report.


The task force was chaired by Thedford rancher Dave Hamilton. "We received a great deal of input in both the meeting and survey processes. The task force evaluated all of the input and considered current weather and market conditions. While there was a good deal of positive input to move forward, we just don't feel like the time is right considering the drought and adversity that cattlemen are currently feeling. We appreciate all who took the time to come to a meeting or mail input." Dave commented.


The Task Force will present a full report to the NC Marketing and Commerce Committee in mid-June, where NC membership will discuss and consider the issue.



"The Task Force has done great work in assembling producer input and suggestions for a state program. We commend them for concentration on this important topic," said Dale Spencer, Nebraska Cattlemen president.


"We sincerely appreciate all the input," Dave added, "and we will keep discussing the importance of increasing the checkoff at some point in the future."

The checkoff as proposed would have assessed producers a $1-per-head to fund beef advertising, promotion, consumer information and other programs in Nebraska. With the existing national checkoff, it would have meant a total assessment of $2 per head. The checkoff would have been mandatory, although producers could have requested a refund.

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