Rural Radio Network
KTIC Channel
SAO PAULO, /PRNewswire/ — One of the best-known
agribusiness technology companies, Agronow is spearheading a new
revolution: Agriculture 5.0, through which it will be possible to
monitor crops by using artificial intelligence, making it possible for
all sectors involved in agribusiness – banks, tradings, lenders and
insurers – to receive alerts, information, analyses and projections
that are fundamental for remotely strategic decision making.
“Agronow is developing a technology that uses neural networks to
determine what a crop is without having a manual input. This will
allow the company to make correct estimates not only about yields, but
also about the total agricultural production of a region or country.
So we will be able to deliver completely new market intelligence with
a detailed vision of how to expand the agricultural frontier and of
changes in weekly production,” said the CEO of the company, Rafael
Coelho.
Capable of monitoring any rural property anywhere in the world by
using satellite imagery, Agronow places all of the information on a
farm’s productivity onto a unique platform, with climate and marketing
information, harvest alerts, drops in production, product quality and
other variables of interest, and it also projects future harvests with
a high degree of certainty.
Coelho explained that Agronow’s analysis allow the most productive
areas with the greatest business potential to be identified.
“Companies will be able to decrease risks and to have more knowledge
about areas that are unknown or that do not have good information. Not
having reliable information causes them to adjust prices in order to
mitigate their product risk. With the use of our platform, over the
long term it is expected that there will be a reduction in the
products and services prices – such as lending and insurance –
allowing a better cost structure for rural producers and,
consequently, improved food production.”
Because of the uniqueness and efficiency of the tool – which has its
own algorithm, with radiometric and thermodynamic parameters to
determine a crop’s yield potential – Agronow has received awards and
was selected for a series of acceleration and networking programs. The
most recent is boostLAB, of Banco BTG Pactual.
Headquartered in Brazil, Agronow has already processed more than two
billion acres.
