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Fake Meat Labeling Law Takes Effect | KTIC Radio

Fake Meat Labeling Law Takes Effect

The Missouri General Assembly passed Senate Bill 627, sponsored by Senator Brian Munzlinger (R-18), with bipartisan support during the 2018 legislative session. The legislation was later signed by then Governor Eric Greitens. The bill, which went into effect on August 28, 2018, prohibits misrepresenting a product as meat that wasn’t derived from harvested livestock or poultry.
The Missouri Cattlemen’s Association (MCA) was a driving force behind the legislation. MCA Executive Vice President Mike Deering said the current definition of meat in Missouri Statutes is:¬† “any edible portion of livestock or poultry carcass or part thereof.” He said this definition certainly excludes plant-based or even laboratory grown food products from being considered meat. Now, legislation prevents product marketing from contradicting this¬†definition.
“This legislation didn’t change the definition of meat. It simply requires marketing with integrity,” said MCA Executive Vice President Mike Deering. “You can’t sell a Subaru as a Corvette. You shouldn’t be able to sell a product manufactured in a laboratory as something grown by farm and ranch families.”
This law is currently facing a legal challenge from The Tofurky Company and The Good Food Institute.
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